for water and waste water agencies
Increasing Trust, Support and Investment
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- Nature and Power of Branding
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Utility Branding Network
Welcome to the Utility Branding Network website. Established in 2007, the Utility Branding Network is designed to help water and wastewater agencies better understand branding principles and to help them build a strong, positive brand that clearly communicates the value they provide to their communities. A strong brand increases trust, support, and investment.
News
Branding Workshop for San Diego and South Orange County on March 20, 2009. The Utility Branding Network held this 1-day workshop in Carlsbad, California, to help local water and wastewater utilities define and build their brand. The workshop also featured a special session on the "Benefits of Branding in Tough Economic Times." To view workshop presentations, click here.
Building the Wastewater Utility Brand. A new management manual is available that focuses on how wastewater utilities can adopt the proven marketing strategy of branding to establish the value of their organizations and to successfully compete for customers' investment dollars. For more information, click here.
Branding Case Studies. The Utility Branding Network periodically provides
examples of branding case studies. The newest case study
features the “SoilPro” brand of soil amendment products that is manufactured and marketed by the Inland Empire Composting Authority (Rancho Cucamonga, CA). For more information, click here.
CCR Checklist. The Utility Branding Network has developed a tool for drinking water utilities to better use the Consumer Confidence Report (CCR) in building a positive brand. The CCR Checklist includes 12 suggestions for making the CCR more meaningful, interesting, and effective in building trust with customers.
For more information, click here.
Network Events
Branding Workshop for San Diego and South Orange County on March 20, 2009. The Utility Branding Network held this 1-day workshop in Carlsbad, California, to help local water and wastewater utilities define and build their brand. The workshop also featured a special session on the "Benefits of Branding in Tough Economic Times." To view workshop presentations, click here.