for water and waste water agencies
Increasing Trust, Support and Investment
Water and Wastewater Agencies
The following case studies are examples of branding strategies implemented at water or wastewater agencies.
- City of Rifle Utility Department Consumer Confidence Report Case Study
This 8-page PDF (1.55 MB) describes how the City of Rifle Utility Department in Rifle, Colorado, followed many of the practices featured in the Utility Branding Network’s CCR checklist to increase public support and enhance your utility’s brand. It also includes the 6-page CCR prepared by Rifle. Prepared August 2010.
- West Basin Municipal Water District Case Study
This 2-page (518 KB) case study illustrates the efforts of West Basin Municipal Water District (Carson, California) to define their brand and integrate it into all decisions and communications. Prepared September 2008.
- Tucson Water Branding Case Study
This 4-page (87 KB) case study addresses how Tucson Water (Arizona) made use of its brand as the framework for its 2007 business plan. Prepared July 2008.
- Butler County Department of Environmental Services Case Branding Study
This 2-page (223 KB) case study reviews the brand of the Butler County Departmentment of Environmental Services (Cincinnati, Ohio area) is being integrated into its bill insert program. Prepared May 2008.
- Orange County Water District Branding Case Study
This 1-page (2 MB file) case study highlights OCWD's efforts to communicate its reputation as the provider of reliable, low-cost, high-quality groundwater in Orange County, California. Prepared April 2008.