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Biosolids or Organic Materials

The following case studies are examples of branding strategies focused on biosolids or organic materials.

• "SoilPro" Soil Amendment Products

  This 2-page case study (54 KB) features the “SoilPro” brand of soil amendment products that is manufactured and marketed by the Inland Empire Composting Authority (Rancho Cucamonga, CA).  Prepared February 2009.

• Kellogg Garden Products

  This 1-page case study (33 KB) highlights the valuable market assets that Kellogg has developed, which not only benefit Kellogg, but also the wastewater agencies that provide them with biosolids.  Prepared October 2008.