Past Network Events

 

Branding Workshop for San Diego & South Orange County

Increasing Trust, Support, and Investment

Held on March 20, 2009, in Carlsbad, California

Sponsored by the Utility Branding Network with the National Water Research Institute (NWRI), Encina Wastewater Authority, and Southern California Alliance of POTWs (SCAP).

This interactive branding workshop was designed for water and wastewater utility managers in San Diego County and featured a timely special session on the "Benefits of Branding in Tough Economic Times." The workshop also included discussions on:

  • Why Branding Applies to Water and Wastewater Utilities
  • Review of Key Branding Principles and Practices
  • Branding for Utilities
  • The Evolution of a Brand - Encina Wastewater Authority
  • Brand Integration - Case Study on West Basin Municipal Water District
  • Branding of Water Conservation

To view the PowerPoint presentation, please click on the links below.

 

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Branding Workshop for Orange County and Inland Empire

Increasing Trust, Support, and Investment

Held on January 30, 2009, in Chino, California

Sponsored by the  Utility Branding Network with the National Water Research Institute (NWRI), Southern California Alliance of POTWs (SCAP), and Inland Empire Utilities Agency (IEUA).

This interactive branding workshop was designed for water and wastewater utility managers in the Orange County and Inland Empire regions of Southern California. The workshop included discussions on:

  • The principles and power of branding.
  • Practical case studies.
  • Branding tactics from corporate America and water and wastewater utilities.

To view the PowerPoint presentations, please click on the links below:

 

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Utility Branding Workshop

Held on September 5, 2008, in Phoenix, AZ

Sponsored by the Utility Branding Network, City of Phoenix Water Services Department, Metro Water District (Tucson), and AZ Water Association (formally AWPCA).

This all-day workshop in the Phoenix area was designed for utility senior managers and communication professionals and covered the following important topics:

  • Why Branding Applies to Water and Wastewater Utilities
  • Review of Key Branding Principles and Practices
  • Defining and Building the Utility Brand
  • Making Communications More Meaningful and Effective
  • Addressing Mixed Messages Being Sent by the Water Industry
  • Branding of Conservation and Water Use Efficiency
  • Branding of Reclaimed Water and Biosolids
  • Enhancing the Relationship Between Utility Staff and Policy Makers
  • Developing an "Elevator Speech" for Arizona Water and the Environment

To view the PowerPoint presentation, please click on the link below.

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Southern California Organics Marketing Summit

Creating Stable and High Value Soil Amendment Markets

Held on June 26, 2008, in Irvine, CA

Sponsored by the Utility Branding Network with the Southern California Alliance of Publicly Owned Treatment Works (SCAP) and Association of Compost Producers (ACP).

This interactive marketing workshop addressed public perceptions, marketing, and branding issues related to building strong soil amendment markets. The workshop included presentations from industry leaders and a facilitated panel discussion that will include questions and comments from the audience. 

To view the PowerPoint presentations, please click on the links below:

 

 

Utility Branding Network c/o NWRI
18700 Ward Street
Fountain Valley, CA 92728
Phone: 714-378-3278
Email: jeff@utilitybranding.net
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