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Utility Branding Network

Welcome to the Utility Branding Network website. Established in 2007, the Utility Branding Network is designed to help water and wastewater agencies better understand branding principles and to help them build a strong, positive brand that clearly communicates the value they provide to their communities. A strong brand increases trust, support, and investment.

News

Branding Case Studies. The Utility Branding Network periodically provides examples of branding case studies. The newest case study highlights addresses how Tucson Water (AZ) made use of its brand as the framework for its 2007 business plan. For more information, click here.

CCR Checklist. The Utility Branding Network has developed a tool for drinking water utilities to better use the Consumer Confidence Report (CCR) in building a positive brand. The CCR Checklist includes 12 suggestions for making the CCR more meaningful, interesting, and effective in building trust with customers.

For more information, click here.

Upcoming Events

Southern California Organics Marketing Summit on June 26, 2008. Sponsored by the Utility Branding Network, this interactive marketing workshop will address public perceptions, marketing, and branding issues related to building strong soil amendment markets. For more information, click here.