Utility Branding Network
for water and waste water agencies
Increasing Trust, Support and Investment
for water and waste water agencies
Increasing Trust, Support and Investment
Water Reuse
The following case studies are examples of branding strategies implemented specifically for water reuse and its products.
- West Basin Municipal Water District's "Designer Water" Case Study
This 1-page (24 KB) case study regarding the efforts of West Basin Municipal Water District (Carson, California) to develop "Designer" recycled water illustrates that we can use any water to "manufacture" a variety of products, ranging from irrigation water to ultra-pure boiler feed water, including water for replenishing potable supplies . Prepared December 2008.